I might be a mobile shop-a-holic. Just this past week, I made holiday-related purchases from my iPhone while watching TV, while attending my daughter’s swim team practice session (oops), and while standing in line…at the mall. Why do I do it, you ask? Could it be the overwhelming feeling of satisfaction I get from multitasking, and thus saving myself a few moments of precious time? How about that well-deserved chuckle I enjoy after purchasing a gift that won’t be traced on the family computer? Or perhaps it’s the thrill of cashing in on a fantastic deal offered exclusively to the mobile me? Maybe I just prefer tapping and scrolling to pointing and clicking or, better yet — to standing in line.
Whatever my reasons, I know one thing’s for sure: I’m not alone. According to Shopify, 25% of purchases this holiday season will be made from a mobile device. Next year’s projections are looking at nearly twice that volume. With constant improvements in the world of mobile technology, coupled with the increasing trend of offering mobile-only promotions to shoppers on-the-go, the mobile market is growing as a preferred platform for bringing home the goods.
Small businesses can make a big splash by running mobile-only promotions for their customers who, like me, are willing and able to shop any time, any where. By leveraging the inherently impulsive nature of mobile shopping with time-sensitive promotions offered exclusively to smartphone users (e.g., Free Shipping on Black Friday or 10% off all purchases on Cyber Monday), e-tailers can make the most of their mobile strategy.
So, if you have an eCommerce website and want to attract fanatical shoppers like me, here are a few tips:
- Set up some mobile-only promotions that will work exclusively for your mobile shoppers.
- Promote your mobile shopping experience on your desktop sites. The mobile warriors out there will appreciate that you are catering to them.
- Keep your mobile site lean and mean. You don’t need every element of your desktop site available via mobile. Mobile shoppers want things to happen quickly!
Check out the resources that HEROweb offers for Tapping into Mobile.
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