I expected to wake on this post-Halloween Monday to the sight of ecommerce websites, plastered with holiday splendor. Surprisingly, the holiday spirit seems quite subdued.
Many of the big-boxers – Amazon, BestBuy, and the like – seem to have sparse holiday messaging and specials. They are taking the scattered snowflake approach. Target.com is pushing their Christmas message more strongly.
I can’t believe it won’t be long before we are hammered with the holiday sales blitz - uh, I mean, spirit.
If you are a “little box” retailer it is time to get on your game. In the words of GaryVee it is time to Crush It!
We won’t repeat all of our past holiday strategical offerings, but in this year of high unemployment and frosty revenue forecasts, do your best to make some low-cost, high impact moves and dress up your website with your best holiday cheer.
We have two quick suggestions.
Task #1: Make sure you do in fact have a holiday strategy.
If you just passively sit on the sidelines and hope that holiday shopping is just going to happen, you are likely to be in for a few lumps of coal and not much else.
Task #2: Start to tune your site with some up-beat holiday cheer. Make it clear, when your shoppers arrive, that you are ready for them with the best you have to offer.
If you want some feedback on your site and your plans, let us know. We would be happy to talk.
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