Looking for a quick and easy way to get some holiday traffic to your website? Email cards have measurable results, they don’t take as much time to read as a newsletter, and get your name on your customers’ radar as they prepare their holiday shopping lists.
Email promotions are easy anytime, but are especially welcome this time of year as people are faced with holiday gift buying. People are looking for deals, unique items they can’t get in their local stores, and ways to save time. You can offer them all three things! Customizing a seasonal themed email card or promotion is easy to do with Constant Contact’s themes, and they can be customized to suit your needs and desires.
Here are some sample themes:
Using one of these templates, you can offer a discount code for customers buying Thanksgiving themed-items, or free shipping up to a certain date in December, for instance. These email promotions shouldn’t be too “hard sell,” just customize a short, tasteful e-card and watch your traffic increase as customers return to your website to see what you have to offer.
Hopefully, you’ve read MightyMerchant’s article on optimizing your site for the holidays. The article suggests restructuring your site with gift shopping in mind, such as moving popular gift items to the front page to make them easy to find, or tweaking your product descriptions so they reflect gift-giving. When a recipient of your holiday offer clicks your e-promotion to visit your website, greet them with a website that looks like it’s ready for the holidays. Combining site optimization tactics like this with a targeted holiday email card is a great way to boost your sales this time of year.
Here are some more of Constant Contact’s holiday themed email templates:
Now is the time to get started on holiday marketing. Even if customers don’t return to your website right away, the email from you will be in their inbox, and they’ll turn to it when they’re ready.
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