It’s not too late to send out a holiday email promotion if you haven’t already. People are either still shopping or just getting started, and there’s a good chance they’re looking for something easy. Now is a great time to remind people of what you have to offer, especially if it’s a deal like free shipping or gift wrapping.
Make a list of all the things about your site that are gift-friendly and send out a postcard to your email list. Make sure to remind people that you have gift certificates, can customize something, or have guaranteed Christmas delivery. Making your holiday email look festive is part of the fun, and we touched on that in a previous blog post about using Constant Contact‘s holiday email themes.
If you have some great stocking stuffer ideas or items that you know are popular gifts, point those out. Offering a discount is a good way to get visitors back to your site this time of year. And when they get there, greet them with a site that’s ready to accommodate holiday shopping, with links to the items you featured in your email right on the front page. Don’t make them have to search for the items or deals you tempted them with in the email! If they were tempted enough by your email to click through to your site, there’s a good chance they’re interested enough to buy. So remove all obstacles and prepare for some late season sales!
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